Properly Optimizing Your Articles for SEO

Effective articles need to be compelling and informative for your audience in order to build a strong and loyal follower base. Your articles must not only be focused on what your audience wants, but they also need to be written in a way that utilizes SEO to maximize your visibility and increase traffic among your target audiences.

SEO stands for Search Engine Optimization, and it is what helps your website gather more traffic based on the content of your website. In this day and age with so much competition in the online business world, good SEO is essential to creating a solid foundation for your online presence and building an established following.

One way to establish good SEO for your website is to optimize your articles properly. Here are a few tips:

  • Do a keyword research. Use keyword research tools to look for the right keywords that will best fit your niche. Keyword research tools offer you an extensive list of keywords with metrics and reports to help you pick out the best ones to use. These keywords can connect you to the right audiences based on their most frequently used search terms.
  • Use those keywords in your articles. When search engines crawl your website, this essentially directs their path through your keywords and uses them to position your site to the right audience.
  • Optimize your images. Your photos can also include keywords in their descriptions, so make sure you write photo descriptions using your top keywords. This will help you show up higher not only in regular searches, but image searches as well.
  • Install social media plugins. This will make social sharing a lot easier for your audience. Sharing helps you connect with other potential followers that are beyond your reach. It creates a web of connections that introduces you to more hard-to-reach audiences through your existing followers, which makes them “warm leads” in the sense that you have essentially been recommended to them by someone they know.
  • Make sure your titles also include your keywords. Search engines also crawl your titles and headlines, so make sure your keywords exist there. This is the first thing your audience will see when they are scanning through search results, so make sure your headlines are self-descriptive and compelling.
  • Add links to your articles. You can link back to your previous articles or link to other relevant and influential blogs.
  • Avoid keyword stuffing. Although using strategic keywords is essential to successful SEO, don’t overdo it by keyword stuffing. In other words, don’t make your articles just a big jumble of keywords that lacks content or direction. Only use keywords in sentences where they make sense. Focus your keywords around your content, not vice a versa. Otherwise, it can be a major turn-off to your audience who will see right through your lack of quality content.


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