My Virtual Marketing Assistant > Services > Real Estate Services
General Marketing
Daily database entry & maintenance
Database entry of business cards gathered from various sales meetings, tradeshows, networking groups, appointments, etc.
Each VMA Subscriber has access to our extensive library of marketing materials and services.
Real Estate Marketing
Emails to streamline the closing process:
1. “All in one contact” emails listing contact information for all involved parties (minus buyer and seller) throughout the closing process.
2. “Hand Holding” emails to guide your client through the closing process and avoid excessive questions, emails and phone calls which take up your day.
Create and update profiles/listings on Zillow, Trulia, Hotpads, Obeo, Craigslist
Manage marketing for your listings via online outlets
Manage/Push your MLS info to all Social Media outlets
Post listings to classifieds (if so desired)
Post your info to all local business search engines
Research/Manage FSBO listings
Internet Marketing & Research
Put your VMA to work scouring the internet building a database of leads & referral sources for you, i.e.,
– FSBO’s
– Corporate Relocation
– Business Expansion
– Pull notice of default lists
– Search public property records
Monthly Search Engine Optimization (SEO) Report – A monthly report that displays what Google and other search engines are currently picking up on your site, as well as room for improvement. Included in this report are keyword suggestions for your industry in your state to further optimize your presence online and backlink information.
Google Alerts—Your VMA can set up and monitor Google Alerts for you, finding community news, rate change information, real estate market news, etc and post it to your LinkedIn, Facebook & Twitter accounts.
Premium VMA Template Library
Agent Profile Sheets
Open-House Financing Sheets
Just Listed Announcements
Holiday Messages
Birthday Greetings
Testimonial Requests
FSBO Campaigns
Rent vs. Buy Campaigns
First Time Home Buyer Marketing
Standard eLetters for Post-Meeting Follow-Up
Templates can be delivered via email or put in Dropbox for local printing.
Forget Me Not Marketing
All of the services of Forget Me Not Marketing (FMN) are included with your VMA subscription. FMN is a service that we’ve offered for the past 5 years to REALTORS(r) and loan officers throughout the country. FMN is an extensive email marketing system that takes all the hassle out of database marketing for you. Read below for a full description of what it provides.
Your VMA will set up your database and organize it into three broad categories:
1. Prospects
2. Current Customers – Buyers
3. Previous Customers
Create and manage drip lists for new clients via email marketing
Customized direct mail pieces from template designs
Customized property flyers from template designs
Email Campaigns PROSPECTS receive
(7 points of contact)
— Profile of Agent: Allows them to know more about you, sent when they enter database.
— Monthly Educational Moment: Six month series with educational tips on home buying & selling as well as interesting factoids. The prospect stays in the series unless you move them to customer category.
Email Campaigns for CUSTOMERS (Buyers & Sellers)
(7 points of contact)
— 1st Contact: “Thank you for your listing” (seller) & “It’s a pleasure working with you” (buyer).
— SELLERS: 5 part bi-weekly series with tips on the selling process (sequential auto-responder), Profile of Agent; Preparing Your Home For Sale; What to expect; Open House Tips; Offer/Counter-Offer Process.
— BUYERS: 5 part weekly series with tips on homebuying process — Profile of Agent; Selecting the Right Home for You; Pre-qualification – How much home can you afford; Presenting offers; The financing process.
— Once Closed: Congratulations on Your Sale & Congratulations on Your Purchase
Email Campaigns for PREVIOUS CUSTOMERS
(16 points of contact)
— First Year Post-closing Quarterly Follow Up
— Initial Thank You
— Referral Request
— Holiday Recognition
— Announce anniversary of the closing of the transaction
— Quote of the Month
Social Media Updates
Your VMA can update your Facebook, LinkedIn and Twitter accounts with news, announcement of closings, recognition of awards received, open house announcements, local seminar/meeting promotions, etc.
If you blog, your VMA can upload your articles and post relevant community information. They can post RSS feeds from your blog to your Facebook/LinkedIn/Twitter, keeping your content fresh and your visitors coming back.
Daily status updates posted to your professional profiles on LinkedIn, Facebook & Twitter