Beginner Tips for Proper Website SEO

• 26th Tuesday 2016
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• Blog
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Having basic knowledge of good Search Engine Optimization, SEO, is one of the most crucial steps to having a successful website. SEO is so important that it could be argued that without it, even a good website is meaningless.

SEO is essentially a process that makes your website visible to search engines. When search engines see your website, they are able to crawl it, evaluate it, and position it in their search results for consumers. When that happens, your website gets exposed to your target audiences, which leads to followers, conversions, and eventually sales.

So, how do you implement SEO? Here are a few beginners tips to follow:

• Know who your target audience is. Who do you want to visit your website? To whom are you targeting your product offers? Identifying your audience helps you maximize your efforts and gives you a baseline goal when it comes to selecting your keywords and creating your content. It also helps you determine how to create the visual design of the website to be most attractive to your target audiences.
• Find the right keywords. Using the right keywords in your content is important because they are the words search engines are looking for. For instance, if your website is about selling dog food, your target keywords should be things like “best dog food,” “dog food deals,” “dog food variety,” etc. Once search engines identify your keywords, they can direct your website to the search results of those searching for the “best dog food” for their pets.
• Pay attention to what you are writing. Content is key. It can make or break your potential followers. If your content is boring and stuffed with keywords, you may not be able to gather loyal followers. Good content brings value to your audience and gives them a reason to come back.
• Create some back links. When you are doing this, just be sure that you don’t go overboard and that the back links you exchange are actually relevant, not just there for the sake of being there. Search for high influencers in your niche and exchange links with them. Create back links to your own related pages as well.
• Include meta data. Meta data include title tags, headlines, sub-headlines, and even your description. Include your target keywords in your meta data. This is huge for SEO.
• Hire a professional. If you think SEO is too complicated or time-consuming for you, find a professional who can handle that aspect of your online marketing for you. Then, focus on other priorities of your business, such as generating leads and making sales!