Quick Mobile Marketing Tips for Small Businesses

• 30th Tuesday 2016
• admin
• Blog
• 0

The use of mobile devices has become a part of life in today’s society. People are utilizing their mobile devices for a lot more than just phone calls and texts now.  They use them for organizing their calendars, as their alarm, to watch entertainment, to research online, and even to shop. In a way, laptops and desk top computers are starting to become obsolete.

With millions of people using their mobile devices to access the Internet, it’s only practical for small businesses to capitalize on this great opportunity. Online marketing can be highly effective, and also highly efficient if you approach it properly.

There are many ways you can put mobile marketing to work for you. Here are a few tips:

• Create a mobile app. If you are selling a product and offer local delivery, your mobile app can create exclusive business offers. You can promote products and services as well as updates in your business that matter to your target market.
• Make sure your mobile site works well on all mobile devices. For example, if your app is only available on iTunes, but not in the Play Store, that will reduce your potential market reach since Android users won’t be able to access your app.
• Make your website simple. Unlike regular websites, where you can easily add flash files and interactive features to attract your audience, your mobile website needs to work the other way around. Keeping it simple will be more effective because people using mobile devices are always on the go and need things fast. Keep your mobile site easy to navigate and easy to load, so your visitors experience instant gratification during their time on your site.
• Take advantage of text marketing. Why not use texting when marketing to your prospects? You can set up promotions via text and launch contests and rewards. Just don’t overdo it, or people will get irritated by your messages. Also reference no call / no text lists before doing campaigns.
• Test it out. Before you launch your mobile website or app, make sure to test it out for yourself. Assume the mindset of your target audience and be unbiased in your judgment, so you can identify flaws and fix them.